Visa has launched a new platform to support financial institutions in issuing fiat-backed tokens, positioning itself at the forefront of blockchain integration in banking.
Visa’s crypto division, led by Cuy Sheffield, is guiding banks to adopt this new infrastructure. Realizing that banks can modernize their financial systems if offered fiat-backed tokens and engage in on-chain capital markets.
Visa’s platform has then set forth to enable the transition from traditional financial infrastructure to blockchain-powered digital systems.
Visa in Web3: The New Blockchain Fiat-Back Tokens
Visa has been closely watching the evolution of tokenization, particularly as central banks and commercial financial institutions seek to modernize payment and settlement systems.
According to Sheffield, Visa’s new Tokenized Asset Platform (VTAP) will allow banks to explore these technologies in a regulated environment.
Spain’s Banco Bilbao Vizcaya Argentaria (BBVA), one of the participating banks, is already testing, with plans to launch a pilot on the Ethereum blockchain in 2025.
Similarly, in Hong Kong where Visa has been exploring the use of tokenized deposits for cross-border settlement of tokenized securities
While fintech companies like PayPal have been at the forefront of stablecoin innovation, Visa’s push signals that large financial institutions are now ready to experiment with blockchain technologies.
Visa aims to help them navigate regulatory compliance’s complexities while unlocking new liquidity and real-time money movement opportunities.
Visa executives have identified real-time money transfers and cross-border payments as key use cases for fiat-backed tokens.
Banks could leverage these tokens to move money between clients seamlessly, similar to JPMorgan’s JPM Coin System, which functions as a permissioned payment rail.
Real-World Applications for Banks
In regions where central banks are developing wholesale CBDCs, banks could also use fiat-backed tokens to facilitate inter-bank transfers, further enhancing the efficiency of financial transactions.
According to Catherine Gu, Visa’s head of CBDC and tokenized assets, cross-border transfers are a major area of focus. She said;
“For especially multinational corporates moving money 24/7, right now the rails are very limited for them to do so,”
Blockchain offers a solution by allowing faster, more efficient transactions, which is why major banks are keen to explore this use case.
Banks could now provide clients a more streamlined, round-the-clock money movement solution.
Interacting with tokenized real-world assets is another area that Visa believes will drive significant demand for fiat-backed tokens.
Banks could enable customers to use these tokens to purchase tokenized commodities or government securities, with blockchain technology enabling instant settlement.
Sheffield also highlighted the potential for banks to use smart contracts to create structured financial products, such as lending against tokenized commodities automatically through smart contracts.
Despite the opportunities, Visa acknowledges that challenges remain, particularly regarding the fragmentation of tokenization platforms.
Different financial institutions may choose to operate on various public and private blockchains, depending on their use cases and regulatory environments.
This lack of uniformity poses a significant hurdle to widespread adoption, as it complicates interactions between institutions.
Visa is working to address these issues by promoting global standards for blockchain-based financial services, ensuring that financial institutions can operate efficiently across different blockchain networks.
Notably, Visa has been at the forefront of the industry’s innovative adoption in Banking.
Earlier this year, Visa partnered with Transak, a Web3 infrastructure provider, to enhance cryptocurrency adoption by enabling users to convert crypto to fiat currencies directly through Visa debit cards.
This integration uses Visa Direct, which allows real-time withdrawals from wallets like MetaMask and allows users to spend crypto balances at over 130 million merchant locations.
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