Bitget on Thursday announced that it entered an agreement with Spanish football league La Liga to serve as its official crypto partner.
Unveiled at Token2049 in Singapore, this collaboration highlights Bitget’s entry into the sports sector in Eastern, Southeast Asia and Latin America. The multi-million dollar deal offers exclusive benefits to both sides and aligns with the shared “Make It Count” philosophy, the exchange said.
La Liga’s Role in Shaping Football Icons
La Liga, Spain’s top football league, has significantly impacted the careers of many football icons, thus shaping the worldwide view of the sport.
Lionel Messi, frequently regarded as one of the best footballers ever, predominantly played for Barcelona, amassing numerous titles and breaking records for the highest goal tally in La Liga.
“As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technology are becoming integral to this transformation,” said Gracy Chen, Bitget CEO. “Partnering with LALIGA allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes alike.
Crypto Companies Strengthen Ties with Sports
Crypto sponsors are gaining popularity in sports, reflecting the mainstream use of digital currencies in daily life. This rise is driven by the beneficial partnerships between sports organizations and crypto companies.
Earlier this year, UEFA pursued crypto sponsorships for the 2024-2027 cycle of its men’s Champions League. As a result, Crypto.com became the first and exclusive global crypto platform partner for the tournament.
La Liga previously entered another cryptocurrency deal. In 2021, it formed a multi-year partnership with Divi Labs, naming Divi as the official crypto wallet for La Liga in the MENA, Southeast Asia, and China regions.
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